Psst! Get a Quick Copy of My Resume…
Hello, allow me to introduce myself. My name is…
CMO – DIRECTOR OF MARKETING – EXECUTIVE LEVEL
Creating the optimal online and offline marketing strategy with over 30+ years in business and the last 25 years in targeted web
strategy, design, development, implementation, and marketing
for small companies to large corporations in numerous industries.
Known for first-to-market “out of the box” strategic digital marketing tactics implementing and leveraging new Internet technology with proven results. Bringing corporations to the top of their industry online by means of methodologies that are scalable, trainable, supporting long term sales growth, and CRM objectives. Thus, providing corporate brand awareness in line with strategic organizational vision.
If this sparks your interest, then check out my three-step methodology for a successful web marketing strategy…
Discovery
The first step is always “Discovery.” What exactly does your business do? What makes you different? Who is your competition? What are the goals
Strotegy
Do you have a cost-effective results oriented strategy as part of your online marketing plan? Most companies do not and end up spending a great deal of time and money with little to no results. Advancements in website design and function from the traditional electronic brochure to the sophisticated web marketing automation system has redefined “doing business” in every industry. Now in an ever-increasing global economy. In effective web marketing strategy and development a dynamic growth-driven website adapted to user experience with symbiotic marketing and sales integration is more valuable than ever before!
Implementation
Okay, your plan is analyzed,strategy defined, and now comes the implementation. Now comes the building of your web presence with a smart user-driven web design. A website delivering measurable results, growing with your company goals while integrating and supporting marketing and sales goals. Bringing each piece of the system (people, software/hardware, platforms) together in a timely and effective manner requires the vision of one, expertise of a few, and the co-operation of the many. In the end is born the most effective asset any business can own –a growth-driven results-oriented dynamic website!
Web Marketing Project Portfolio Sampling
Reaching New Heights of Marketing Technology
Internet Marketing Strategy
Cutting-edge Marketing Strategy, Development & Implementation Specialist— Known for first-to-market “out of the box” strategic digital marketing tactics implementing and leveraging new Internet technology with proven results. Bringing corporations to the top of their industry online by means of methodologies that are scalable, trainable, supporting long term sales growth, and CRM objectives. Thus, providing corporate brand awareness in line with strategic organizational vision.
Digital Marketing
Implement Inbound platform marketing methodology to include:
- Create ongoing CRM of clients and prospects.
- Create a library of target industry-specific SEO digital content.
- Create editorial and social distribution calendar for content and marketing assets.
- Develop video content for
YouTube platform. - Enable tracking on all digital assets (website, blog, white papers, case studies, video, etc).
- Push content on consistent schedule.
- Analyze data, re-adjust, test, and implement.
- Create symbiotic targets with the Sales team to meet organizational goals.
Research & Analysis
Utilizing ongoing thorough research riding the wave of new web marketing technology and in-depth real-time analytics for first-to-market innovative strategies for any industry.
Creative Approach
Following thorough “discovery,” research, and analysis of the organization, competitors, and the industry formulate the inbound web marketing strategy using creative tools. Creative tools include targeted keyword strategic web pages, blog, landing pages, marketing assets, ads, and video content.
Branding and methodology are cross-platform for both online and offline marketing assets and sales collateral.
Relationship Marketing CRM
Implement Inbound Marketing Strategy, CRM and Sales platform providing organized and tested key digital marketing strategies, and real-time analytics. Develop and manage teams of experts in strategic Blog content, marketing assets, Landing pages, SEO strategy, social media marketing, email marketing, video production, YouTube marketing, Google PPC Adwords, Google shopping, keyword tracking, strategic ongoing website analytics, and competitor analysis.
Traditional Marketing
Traditional marketing and Digital marketing mix implementing tactical venues based on ongoing statistical analysis.
Offline marketing exposure in line with online analytics incorporating PR firms, Ad agencies, Trade Booth, Radio, Print, and Television relationships.
