The Strategy

The most cost-effective, time-saving and productive web marketing strategy included the following recommendations:

1. Build a strong customer base with consistent relationship management using Zoho, Salesforce, or HubSpot CRM platforms.
2. Build an End to End Web Marketing Funnel using the HubSpot Inbound Marketing platform which incorporated full marketing automation including Blogging, SEO, Social Media, Lead Management, Landing Pages, Keyword tools, Call To Action CTA, Form Building, detailed Analytics, real time Competition Analysis, and Mass Email marketing.
3.  This would all be integrated with the Customer Relationship Management CRM platform for complete “Smarketing” applications with the Sales team.

The Implementation

Advanced EMC Technolgies opted to begin the HubSpot Marketing and CRM platform while minimal updates to their current technical website:

1. The HubSpot Inbound marketing and CRM platform was implemented with weekly blogging, mass email marketing and social media marketing for lead generation and management.  Professional technical PhD writer was incorporated for technical blogging focused on design Engineers for the target industries.  Numerous technical assets were created to offer potential leads for contact information.
2. The EMC Engineer Ed persona was created and introduced to the social media venues for branding and marketing  purposes.  Focus was on LinkedIn which provided the most qualified leads through various industry group connection techniques.
3. Each part of the end-to-end marketing strategy was put into place with continual monitoring of reports and statistics for continue refining, including the key competitors comparative analysis.
4. Efforts were combined with Bing Google PPC Adwords campaigns which were monitored for conversions and lead generation.

Results

Advanced EMC Technolgies an advanced polymer components company serving  Industrial, Medical Devices, Oil & Gas, Wind Energy, Fluid Handling, Aerospace and Food Processing industries set three targeted goals and potential objectives:

1. Develop and implement an automated web marketing system that generates consistent qualified leads in order to meet or exceed year-end sales quota.
2. With the web marketing system in place expand qualified sales reps in order increase sales and possibly groom one candidate for future purchase of the company.
3. With the entire marketing system in place increase annual sales revenue for a potential profitable sale of the business.